Cannabis In Ayurveda: How A Gujarat-Based Brand Is Reviving Centuries-Old Healing Techniques

In an evolving wellness landscape, India is quietly witnessing a resurgence in one of its most sacred herbs: Vijaya, known globally as Cannabis Sativa Linn. Far from the stereotypes often attached to the plant, Vijaya holds deep historical and medicinal roots in Ayurvedic texts. At the forefront of this revival stands Cannacraft, a Gujarat-based company backed by Greencraft Biosciences LLP, dedicated to legal, doctor-prescribed, leaf-based cannabis formulations in Surat and recognition under Startup India, Cannacraft is leading a new wave of plant-powered wellness in the country.

The Ayurvedic Legacy of Vijaya

Vijaya has been used for centuries in Ayurveda as a Rasayana Dravya-a rejuvenating substance with effects on the nervous, digestive, and reproductive systems. Its references appear in foundational Ayurvedic texts like:

  • Charaka Samhita (for pain and digestion)
  • Sushruta Samhita (for surgical recovery)
  • Bhavaprakasha Nighantu (for mental calm and sleep)

Rather than recreational usage, Vijaya in Ayurveda is administered for therapeutic balance. Its unique phytochemicals-cannabinoids-bind with the human body's Endocannabinoid System (ECS), making it naturally effective in helping regulate mood, appetite, sleep, and inflammation.

Cannacraft's Licensed Pathway

Cannacraft proprietor Bhagyesh Ashok Patel says: "What sets Cannacraft apart is its commitment to structured, lawful innovation. Our operations in Surat are conducted with all necessary permits, reflecting full adherence to the legal frameworks governing operations in India. This includes strict compliance with AYUSH Ministry Schedule E(1) guidelines, including the Drugs and Cosmetics Act, 1940; FSSAI norms (for its food-based hemp division), Gujarat Prohibition Act 1949 [state-specific for its dispensary]."

In addition to these safeguards, Cannacraft has been recognised under the startup India initiative.

Stress On Education

Despite its legal roots in Ayurveda, cannabis still carries layers of misinformation in India. "Cannacraft actively works to educate and inform through in-store consultations, printed educational materials, blog-based myth-busting content, and workshops at Beyond Hemp Café, says Patel, adding: "Our belief is simple -- awareness leads to acceptance."

The Endocannabinoid System

At the centre of Cannacraft's product philosophy is the ECS, a biological system that maintains balance in vital processes. Cannabinoid receptors like CB1 (in the brain) and CB2 (in the immune system) regulate pain, mood, appetite, and stress responses.

Vijaya's natural cannabinoids - primarily THC and CBD - interact directly with this system. This plant-body synergy enables gentle, adaptive healing where pharmaceuticals often create resistance or side effects.

Beyond Hemp Cafe: A Functional Lifestyle Space

Cannacraft also prides itself on its 'Beyond Hemp Café' in Surat. It is India's first FSSAI-compliant hemp seed nutrition space, says the firm. It serves:

  • Smoothies made with hemp protein and banana base
  • Raw salads with hemp oil dressings
  • Nut butters enriched with hemp hearts
  • Plant-based bowls with Ayurvedic superfoods
  • This “nutrition meets awareness” model introduces hemp through food, not medicine, softening the entry barrier for Indian audiences unfamiliar with the plant.

Ethical and Not Recreational

One of the core pillars of Cannacraft's identity is its non-recreational stance. Unlike black-market cannabis or misleading hemp oil sellers, Cannacraft follows:

  • No uncontrolled products
  • No unverified therapeutic claims
  • No sales without doctor consultation

Cannacraft Serves

The target audience for which Cannacraft's plant-based wellness maybe helpful includes:

  • Cancer patients (pain, nausea, appetite loss)
  • Elderly patients (joint stiffness, sleep disturbances)
  • Women with hormonal imbalances (PMS, PCOS, menopause)
  • Professionals (burnout, anxiety, irregular sleep)
  • People recovering from surgery or trauma

This medical alignment ensures legitimacy and allows prescriptions from Ayurvedic doctors to remain evidence-aligned and personalised.

Greencraft Biosciences has plans to grow responsibly

Cannacraft says it plans to grow in a multi-pronged manner. This includes

  • Collaboration with Ayurvedic colleges for formulation research
  • Exporting Schedule E(1) compliant formulations to medically legal countries
  • Opening dispensaries in Pune, Bangalore, and Delhi with full state compliance
  • Building a teleconsultation platform for remote Ayurvedic consultations

Cannacraft says it is not selling a product; Patel says it is reviving an ancient system of healing, correcting decades of stigma with science, structure, and sincerity. "With the leaf at its core and law in its foundation, Cannacraft stands as a new kind of brand -- one that doesn't just heal people, but restores belief in Ayurveda's lost chapters," he says.

As India's regulatory environment matures and public understanding deepens, Cannacraft hopes to remain at the forefront of plant-based, legally compliant, prescription-driven healing. The future of Ayurveda needs to be rooted, regulated, and ready.

[Disclaimer: The information provided in the article, including treatment suggestions shared by doctors, is intended for general informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition.]

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