How India’s lifestyle shift is shaping the future of fitness fuel

India's sports nutrition industry is experiencing substantial growth, projected to reach USD 3.3 billion by 2033, driven by a shift towards personalized wellness. Consumers are increasingly seeking convenient, clean-label products with transparent sourcing and ingredient integrity. AI-powered devices and a focus on preventive, long-term wellbeing are further shaping the evolving landscape of sports nutrition in India.

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