Real estate major DLF Ltd has sold all 1,164 luxury flats for about Rs 11,000 crore within a week of launch of its new housing project in Gurugram, reflecting that demand continues to be strong for premium residential properties from end-users and investors.

With pre-sales of Rs 11,000 crore, DLF has achieved 50 per cent of its sale bookings target for the current financial year. In a regulatory filing on Wednesday, DLF announced that “sell out of its latest luxury offering, DLF Privana North, valued at approximately Rs 11,000 crore, a historic milestone achieved within just one week”.

The project is part of a 116-acre integrated township — DLF Privana in Sectors 76 and 77, Gurugram. The new project ‘DLF Privana North’ spans 17.7 acres and comprises 1,152 flats (4BHK) and 12 penthouses. The project has six towers rising to stilt+50 storeys, the tallest residential structures to be developed by DLF till date.

“The development embodies DLF’s vision of delivering expansive living spaces, breathtaking views, and privacy in the sky,” Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers, said. The strong sales response reflects a clear, latent demand for DLF offerings, driven by the success of our past projects, he added.

“We saw interest from buyers across India and around the world,” Ohri said. Non-Resident Indians (NRIs) share in the total sales stood at 27 per cent. The price of a flat was more than Rs 10 crore, while a penthouse is for around Rs 25 crore.

Earlier sources had said, DLF will invest around Rs 5,500 crore to develop this new luxury housing project in Gurugram.