Quora Emerges As Most-Cited Source In Google’s AI Overviews, Says Semrush Study

A new independent search traffic study from emrush reveals that Quora is the most frequently cited domain in Google's AI Overviews. The finding reinforces Quora's long-standing reputation for high-quality, expert-driven content--and signals a major opportunity for advertisers.

Semrush study signals Quora's significant role in the AI-powered search journey

As AI Overviews reshape the search experience, millions of users are now discovering Quora through AI-generated summaries and clicking through to continue their research on the platform. For marketers, this creates a unique advantage: Quora Ads help brands reach high-intent audiences at the exact moment they're seeking answers.

"Even in the age of AI-generated content, Quora remains a trusted source for nuanced, human answers--something both people and algorithms still value deeply," said Quora Chief Revenue Officer Vinay Pandey. "We're seeing a shift in how discovery happens and Quora is uniquely positioned to connect brands with real intent."

Additional findings from the Semrush study suggest that AI search is not a passing trend--it's a transformational shift.

According to Semrush's study:

* Quora is the #1 most-cited domain in AI Overviews

* AI search traffic is projected to surpass traditional organic search by 2028

* Each AI search visitor is worth 4.4x more than a traditional visitor

* Brands that show up in trusted, cited sources like Quora are better positioned for long-term visibility and revenue growth

Quora's performance in AI Overviews, paired with its native ad formats like Promoted Answers, makes it a must-have channel for brands looking to future-proof their marketing strategies. By placing high-quality, long-form content directly within relevant conversations, Quora enables advertisers to reach users in context and at the exact moment they're actively seeking information--a powerful combination in the evolving world of AI-powered discovery.

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