Dentsu India admits role in CCI probe, confirms proactive leniency application

Dentsu India has issued an official statement confirming that it approached the Competition Commission of India (CCI) under the Leniency framework in February 2024. The agency clarified that the move was a proactive step aimed at driving internal reform, not a response to external pressure. 

The agency’s full statement is shared below.

"Dentsu India is among the country’s leading agency networks and with that comes the responsibility to act with integrity and accountability. We had a choice – to remain passive or drive change. 

In February 2024, we proactively approached the Competition Commission of India (CCI) suo moto under its Leniency framework. This was not a reaction to external pressure but a decision to support reform from within.

We proactively implemented meaningful changes including enhanced audits, stricter governance, and tighter internal controls. These reflect our ongoing commitment to build trust through transparency, action, and accountability to safeguard the interest of our clients.

Change can't be affected by walking away – this may be a challenging moment for an industry we are proud to be a part of, but it also presents an opportunity for collective reform. At Dentsu India we are committed to this change for our clients and the future of a thriving industry."

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