St. Louis Blues unveil heritage-inspired rebrand after Boston Bruins Reveal, as Chris Zimmerman cites fan affinity for retro blue

Just one day after the Boston Bruins debuted their refreshed logo and uniforms, the St. Louis Blues have followed suit with a return to their 1967-inspired colors. The rebrand highlights the team’s connection to its roots, while Chris Zimmerman and Tom Stillman emphasize the powerful fan response and pride driving this design evolution.

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