Cheil X names Ankit Singh as National Strategy Director

Cheil X has announced the appointment of Ankit Singh as National Strategy Director.  He will report to Jitender Dabas, CEO, Cheil X, with a mandate to lead the agency’s strategic vision across all Cheil X companies in India.

Ankit has joined the organisation with experience in brand strategy and business growth across South Asia. He was previously Director – Brand Marketing, South Asia at Hilton, where he worked on regional brand positioning. Prior to that, he led the strategy function at Leo Burnett, North, and held a strategic leadership role at BBH Delhi, contributing to the agency’s regional expansion.

Over the years, he has led brand strategy for PepsiCo, Coca‑Cola, Reckitt, Unilever, Niva Bupa, Blackberrys, Apple, Uber, and Tinder. His experience in brand strategy, cultural intelligence, and technology-driven approach makes him instrumental to the company's integrated solutions framework.

Jitender Dabas, CEO, Cheil X, said,  “ I’ve always believed that a strong strategic core doesn’t just solve business problems for brands - it shapes the agency’s ability to stay ahead of change. Ankit brings his expertise of partnering with big global and Indian brands and an astute understanding of what marketing and brands need today. We are building a winning team — and Ankit will be a key player in that formation.”

 Ankit Singh, National Strategy Director, Cheil X, said,  “Data and technology are reshaping how brands connect with people, and Cheil has long been at the forefront of this shift — creating connected experiences across the consumer journey. I’ve always been drawn to building new things, so when Jeetu shared his bold vision for Cheil X, it felt like the perfect moment and the right place to build a future‑ready agency that delivers impact at scale.”

 

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