Welspun onboards Vidya Balan as brand ambassador

Home textiles company Welspun has appointed actor Vidya Balan as its new brand ambassador. The announcement comes as the company prepares to launch a new marketing campaign highlighting its domestic product range.

According to the company, Balan was selected for her public image and the alignment of her values with the brand’s messaging. The campaign will be rolled out across multiple platforms and will feature Balan in a series of promotional materials focused on product features and day-to-day usage.

Saumil Mehta, President & Business Head of Domestic Home Textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity to lead with authenticity and value. Vidya Balan embodies that spirit—grounded, relatable, and inspiring—which makes her the perfect partner as we expand our reach and deepen our relevance across Bharat.”

Pradnya Popade, Head of Marketing – Domestic Home Textile at Welspun Global Brands, added, “Vidya Balan’s authenticity, grounded choices, and Pan India connect make her a natural fit. Her effortless storytelling and the way she connect with audiences at large meaningfully, reflect the kind of relationship we aim to build with our consumers. She resonates with the same values that define our brand trust, relevance, and purpose. At a time when Indian consumers are moving toward smarter, value-driven purchases, Welspun offers products that combine durability, functionality, innovation, making it worth their budget.”

Commenting on the partnership, Balan said, “I have always believed in associating with brands that stand for something meaningful. Welspun’s focus on durability, comfort, and varied design really resonates with me. It’s a brand that understands people’s daily needs and delivers with sincerity, and I’m proud to be part of this journey.”

 

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