Curte Carrie Miranda & Malaica Abreu elevated to Partners at Alchemist Marketing & Talent Solutions
Alchemist Marketing & Talent Solutions has announced the elevation of Curte Carrie Miranda and Malaica Abreu to Partners.
Curte Carrie Miranda, who has been with Alchemist for six years and brings over two decades of industry experience, was appointed Partner in October 2024. He now also assumes the role of National Head – Healthcare, overseeing the agency’s expansion in the healthcare sector across key cities. Previously, Miranda led the agency’s non-real estate integrated marketing communications (IMC) division under the Aurange vertical, contributing to its growth in Mumbai and Bengaluru.
Commenting on his new role, Miranda said, “As a Partner at Alchemist, I’m excited to take on the additional role of National Head – Healthcare, a sector I’ve been deeply invested in for years. Healthcare communication is rapidly evolving, and today’s audiences are more engaged and informed. Hospital brands need to connect authentically, thoughtfully, and with care. For me, this role isn’t just a professional mandate—it’s my calling.”
Malaica Abreu, who joined Alchemist shortly after its inception 15 years ago, has led the Auntourage Division, which focuses on celebrity-led campaigns. Her appointment as Partner acknowledges her continued leadership in a segment that plays a significant role in the agency’s talent-driven projects.
Reflecting on her journey, Abreu said, “Fifteen years in the celebrity and entertainment industry have taught me that relationships, integrity, and timing are everything. Leading Auntourage has been more than just a role—it’s been a purpose. I’m proud to have grown with a company that values loyalty, empowers ideas, and constantly pushes boundaries. Our journey together has been as dynamic as the industry we thrive in, and I’m just getting started.”
Manish Porwal, Managing Director at Alchemist, commented on the promotions, “There’s nothing more joyful than seeing two of our long-term seniors step up to take on new leadership responsibilities. Curte’s growth, especially in the healthcare space, has been a game-changer, and we look forward to his continued success as National Head. Malaica’s ability to build lasting relationships and lead with passion has been integral to our celebrity-driven campaigns, and we’re thrilled to have her as a Partner. I’m excited to see how both will shape Alchemist’s future.”
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