Lowe Lintas appoints Anurag Prasad as Head of Gurgaon Office

Lowe Lintas has announced the appointment of Anurag Prasad, Chief Strategy Officer, as the new head of the agency’s Gurgaon office. He succeeds Naveen Gaur, who departs after a 15-year tenure to explore entrepreneurial opportunities.

Anurag Prasad has been associated with Lowe Lintas for over two decades. Over his 25-year career, he has worked across several accounts, including Maruti Suzuki, Google, and Havells, contributing to strategic planning and marketing effectiveness. He is known for his detailed approach to brand building, integrating consumer insight with business goals.

In addition to his client work, Prasad has represented the agency at various industry forums and awards, including as a jury member for the Effie Awards. He has also played a central role in developing and advocating the agency’s proprietary cultural research tool, State of States, aimed at tailoring brand strategies to India’s regional diversity.

Commenting on the appointment, Subramanyeswar S (Subbu), Group CEO – India and CSO – APAC, MullenLowe Global, said, “We are absolutely thrilled to appoint Anurag Prasad as the head of our Lowe Lintas – North operations. It is a role that is as critical as it is deserving. Anurag’s strategic brilliance has already been a guiding light for our agency, and now, with this expanded mandate, we’re placing one of our most trusted and forward-thinking leaders at the helm of an operation that is vital to our ambitions. His dual lens – both operationally rigorous and strategically inspired, will ensure that we not only meet the demands of today but also shape the opportunities of tomorrow for our clients, brands, and us. This is a moment of real momentum, and I can think of no one better than Anurag to lead it.

As we mark this transition, I want to express our deepest gratitude to Naveen Gaur, who has led Lowe Lintas – North with integrity, dedication, and heart for the past 15 years. He has left a meaningful and lasting imprint on all of us who had the pleasure of working alongside him. We wish him only the very best in whatever comes next.” He added.

Anurag Prasad stated, “I walked into Lowe Lintas, 21 yrs ago and immediately had the privilege to be nurtured by its numerous greats and inspired every day by its infinite talent. And therefore, this is an enormous privilege. Lintas has often ushered the future, for its brands and even the industry. And Lowe Lintas of today is transforming into what agencies of tomorrow should be. To participate and contribute to this evolution is possibly going to be my most exciting time at Lowe Lintas.”

 

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