Wang Ning, the 38-year-old founder of toy company Pop Mart, has become one of the youngest billionaires in China. His company is best known for creating Labubu, a small, mischievous-looking toy that has taken the world by storm. What began as a simple drawing turned into a global trend when Pop Mart turned the character into a blind-box toy, a kind of surprise toy where buyers do not know what they’ll get until they open it. People quickly fell in love with Labubu, and soon it became a pop culture sensation.
Thanks to Labubu’s huge success, Wang Ning’s wealth shot up in just one year. According to the Forbes Real-Time Billionaires List, his net worth jumped from USD 7.59 billion in 2024 to USD 22.1 billion in June 2025. He’s now one of China’s top 10 richest people, joining names like the founders of Tencent and ByteDance.
The success of the Labubu doll
Labubu’s popularity is not limited to China. The toy has fans across Asia, Europe, and the U.S., with collectors willing to spend big money on it. In one recent example, a life-sized Labubu figure was sold at a Beijing auction for 1.08 million Yuan (about Rs. 1.2 crore or USD 150,000).
The massive success of the Labubu doll has pushed Wang Ning into the spotlight as China’s 10th richest person and the youngest among the country’s top billionaires. He now shares space with well-known names like TikTok founder Zhang Yiming, Xiaomi’s Lei Jun, and Nongfu Spring’s Zhong Shanshan.
Here’s how much labubu doll owner earn in a day
Wang Ning earns Rs. 137000000000 in a day
Rs. 68570000000 in 12 hours
Rs. 5710000000 in 1 hour
Rs. 2850000000 in 30 minutes
Rs. 95200000 in a minute
Rs. 1587000 in second
Labubu dolls based on which character?
Labubu dolls are soft toys and collectible figurines based on a character from the book series The Monsters, created by Hong Kong-born artist Kasing Lung. The character is inspired by Nordic fairy tales, is a small elf-like creature with a toothy grin that fans find adorable and quirky.
The doll’s popularity saw massive growth after Lisa from K-pop group Blackpink was spotted holding one. Soon, celebrities like Kim Kardashian, Rihanna, and Dua Lipa also joined in, making it a global fashion and collector trend.
Whenever Pop Mart releases a new Labubu design, fans rush to buy it, often selling out within minutes. While regular Labubu figures cost around USD 30 (about Rs. 2,500), rare or limited edition versions sell for much more. In one case, a life-sized Labubu was sold at a Beijing auction for USD 150,000 (roughly Rs. 1.28 crore).
Labubu fever grew so intense that even a bank in China tried to attract new customers by offering a free Labubu doll to anyone who opened an account and deposited more than 50,000 yuan. However, this marketing trick was quickly blocked by regulators.