Brand Street Integrated sets up in-house printing unit 'Prints Street'

Brand Street Integrated has announced the launch of its in-house printing division, Prints Street. The move aims to consolidate the agency’s production capabilities and offer end-to-end marketing services within a single operational framework.

The new unit is equipped with a range of industrial printing equipments, lamination units, and the Heidelberg press. These additions are expected to support the production of print materials across varied substrates and formats.

“With the launch of Prints Street, we’re taking a giant leap towards offering a truly integrated service ecosystem to our clients,” said Surendra Singh, CEO, Brand Street Integrated. “Owning the print process not only allows us tighter quality control and faster execution but also ensures cost efficiencies and creative agility, which are critical in today’s competitive market.”

Prints Street will support various output requirements such as retail signage, event branding, point-of-sale materials (POSM), outdoor media, packaging mockups, and corporate collaterals. The unit is positioned to manage production timelines internally and reduce external vendor dependencies.

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