Policybazaar partners with Whilter.AI to improve retention efforts
Policybazaar has partnered with Whilter.AI to enhance its customer engagement and retention strategy using AI-driven hyper-personalisation. The collaboration was aimed at addressing policyholder churn by delivering more relevant and timely communications throughout the insurance lifecycle.
Seeking to improve interactions with customers approaching policy renewal, Policybazaar moved away from uniform communication methods. The company implemented Whilter.AI’s platform to develop personalised, contextual outreach at scale.
Whilter.AI’s proprietary technology enabled Policybazaar to deliver dynamic visual messages tailored to each customer’s policy stage. These communications were supported across seven regional languages, including English, Hindi, Marathi, Tamil, Malayalam, Gujarati, and Bengali. The system incorporated automated workflows to manage delivery at high volumes while maintaining efficiency and accuracy.
According to the company, over 30 million AI-generated visuals were deployed through the initiative. The campaign reportedly led to a 35–40% increase in click-through rates and an overall improvement in conversion performance.
The collaboration reflects a broader trend of using AI tools to refine customer experience and increase the effectiveness of digital outreach in the insurance sector.
Speaking about the collaboration, Shubham Choudhary, Business Head - Growth at Policybazaar, remarked, “At Policybazaar, we are committed to delivering exceptional customer experiences. Our partnership with Whilter.AI has enabled us to reimagine how we engage with our policyholders. The results speak for themselves, higher engagement, improved retention, and a stronger connection with our customers. This collaboration underscores our belief in leveraging technology to drive meaningful outcomes.”
Pankaj K Arora, Co-Founder of Whilter.AI, added, “We are thrilled to partner with Policybazaar, a pioneer in the insurance industry. Our platform was designed to bridge the gap between scale and personalization, and this campaign is a testament to its capabilities. Delivering over 30 million unique, personalized visuals is a milestone that highlights the power of AI in transforming customer communication. We look forward to continuing this journey of innovation with Policybazaar.”
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