Powered by Mission YUVA, J&K Bank launches campaign ‘YUVA Udaan’

Excelsior Correspondent

SRINAGAR, July 4: Aimed to empower youth and strengthening the implementation of the J&K Government’s flagship employment initiative, Mission YUVA, J&K Bank today launched a focussed and time-bound campaign titled “YUVA Udaan” across all its Zones in Jammu & Kashmir.
The campaign was launched by MD & CEO Amitava Chatterjee at the Bank’s corporate headquarters, to energize and operationalize the Bank’s pivotal role as the principal financial partner of Mission YUVA.
The event was attended by executive director Sudhir Gupta, general managers, DGMs and other senior officers.
Addressing the participants after the launch, MD & CEO directed the operational teams to implement the campaign in mission mode, ensuring proactive identification, quick sanction and timely disbursal of credit to eligible beneficiaries under Mission YUVA.
Chatterjee spoke about emotional quotient that has been quite visible in the conception and designing of the scheme.
He said, “During my 37 years of banking experience, I have not seen an initiative wherein such serious engagements and thoughtful deliberations have been made by any government in laying a ground work for it to be successful. In that sense, I see J&K Government’s Mission YUVA not just an initiative but a transformational opportunity for the youth of J&K.”
“There is no scope for failure in this campaign. For, while reaffirming our leadership as a responsive and inclusive financial institution, the mission also aligns with our larger vision of contributing meaningfully to the economic progress of the region by facilitating entrepreneurship and employment especially for youth besides financial inclusion through responsible banking,” he added.
Executive director Sudhir Gupta urged all the concerned to make the campaign successful by achieving all the targets while ensuring the monitoring and follow up of the cases.
He said, “Let us make this campaign a success. I hope the operational heads will take the things seriously by involving their teams in the process from screening and sanctioning to monitoring and following up of the cases.”
Earlier, general manager (Credit) Ashutosh Sareen termed YUVA Udaan as a high voltage campaign and dwelled upon the background of the campaign.
“It is a platform for real grassroots transformation that envisages turning employment-seekers into employment generators”, he said.
Notably under Mission YUVA, J&K Government aims to establish 137000 enterprises thereby creating employment opportunities for 425000 unemployed youth.
Divisional, Zonal and Cluster Heads across J&K also joined the event through VC mode.

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