Amazon India Is Bringing Rufus AI Assistant to Desktop, to Help Users During Prime Day Sale 2025

Amazon India announced the release of its Rufus artificial intelligence (AI) assistant in the desktop-based web interface on Monday. The e-commerce giant highlighted that the AI-powered shopping assistant will help users during the Prime Day sale between July 12-14 in making informed decisions. Notably, Rufus was first introduced in India in August 2024.

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