Brands fall head over heels for Kyunki Saas Bhi Kabhi Bahu Thi reboot

Advertising slots for the new iteration of Kyunki Saas Bhi Kabhi Bahu Thi are selling for ₹3.5 lakh-4.5 lakh per 10 seconds, and commanding a 75% premium over Star Plus’ long-running, leading show Anupamaa.

Industry