Huella services launches AIgnite, an AI-powered ad intelligence platform

Huella Services has launched AIgnite, its new AI-powered ad intelligence platform designed to generate optimised creative variations across native, video, and display formats. The platform aims to address performance challenges faced by advertisers on the open web, where average click-through rates for display ads remain low and native formats often lack scalability.

According to the company, the platform is built to combine the engagement potential of native advertising with the reach of display, while integrating video formats and real-time optimisation. 

Commenting on the launch, Prrincey Roy, Co-Founder and CEO of Huella Services, said, “AIgnite isn’t built to run the same race as native or display. It is designed to re-draw the track entirely. AIgnite is not a layer of AI stitched onto old systems, it is built ground-up with intelligence in its core. From how creatives are developed, to how they’re deployed, optimised, and scaled every step is powered by AI. And with Agentic AI, even decisions around media planning and reporting are real-time and recommendation-led, plugged with various supply pipes. We have launched something that doesn’t just respond to briefs — it multiplies them. AIgnite outsmarts native and outperforms display because it puts creativity back in control — intelligently, and unapologetically.”

Jaswant Singh, Country Managing Director of Comexposium India, said, “We are absolutely thrilled that Huella Services has chosen the iMedia Brand Summit as the platform for its highly anticipated launch. Our mission with iMedia has always been to foster innovation and provide a premier stage for groundbreaking products that will shape the future of marketing. AIgnite's AI-powered solution perfectly embodies this vision, and we are incredibly proud to be the chosen platform for its unveiling.”

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