Signpost India announces Roch D’Souza as Chief Strategy Officer

Signpost India Limited has announced the appointment of Roch D’Souza as its new Chief Strategy Officer (CSO). The move comes as the digital out-of-home (DOOH) media tech company looks to strengthen its strategic direction and support its ongoing expansion.

D’Souza brings more than two decades of experience across retail, media, digital, and consumer-facing sectors. He has worked on marketing, strategic planning, and business transformation initiatives for a range of well-known brands and organisations.

In his new role, D’Souza will report directly to Shripad Ashtekar, Managing Director of Signpost India. He will be tasked with leading the company’s next phase of growth through innovation, customer-centric strategies, and scalable partnerships.

“With a proven track record of building future-ready brands and driving global impact, Roch is an invaluable addition to our leadership team,” said Ashtekar. “We were looking for a leader who could inspire teams, execute with precision, and elevate our mission of transforming urban landscapes. Roch brings a rare combination of traditional brand wisdom and deep digital insight that aligns perfectly with our vision.”

“Signpost India is on a phenomenal trajectory, leveraging technology, creativity, and data-driven insights to shape the future of OOH,” said D’Souza. “I’m excited to contribute to this transformation and unlock new possibilities for brands, cities, and communities alike.”

The appointment signals the company’s intent to further develop its capabilities in delivering data-led, urban media solutions.

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