Reliance Retail acquires Kelvinator to boost consumer durables business

Excelsior Correspondent

JAMMU, July 18: Reliance Retail today announced a landmark acquisition of Kelvinator, a strategic move poised to significantly amplify its leadership in India’s fast-growing consumer durables sector.
This acquisition is a testament to Reliance Retail’s unwavering commitment to shaping the future of the consumer durable sector in India by delivering unparalleled value and choice to consumers, nationwide.
Speaking on the occasion, Isha M Ambani, executive director, Reliance Retail Ventures Limited (RRVL) said, “Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful and future-ready.
“The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities and market-leading distribution network,” she added.
By integrating Kelvinator’s rich legacy of innovation with Reliance Retail’s expansive and unparalleled retail network, the company is set to unlock substantial consumer value and accelerate growth in the rapidly expanding premium home appliances market across India.
This synergy will ensure that high-quality, globally-benchmarked products are accessible to every Indian household, enhancing their daily lives.
With Kelvinator now firmly integrated into its formidable ecosystem, Reliance Retail is strategically positioned to accelerate category growth, deepen consumer engagement and unlock substantial long-term opportunities within India’s dynamic consumer durables market.
This move reinforces Reliance Retail’s ambition to not only anticipate but meet the evolving demands of the Indian consumer, solidifying its position as the undisputed leader in the retail landscape.
Kelvinator, a brand synonymous with trust and innovation for over a century, pioneered electric refrigeration for home use globally.
In India, it achieved iconic status in the 1970s and 80s with its memorable tagline, “The Coolest One,” and continues to be revered for its cutting-edge technology, superior performance, enduring quality and exceptional value.
This acquisition strategically aligns with Reliance Retail’s vision of democratizing aspirational living.

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