Ad Spot: Zomato, Porsche, AXE and more

Ad Spot: Zomato, Porsche, AXE and more

In this weeks ad spot, Jeremy Clarkson’s beer brand Hawkstone leans all the way into its anti-glamour roots in its latest ad: no filters, no actors, just real British farmers telling it like it is. The stripped-down spot was set to air during England’s Euro semi-final match, but was promptly banned by the UK’s advertising watchdog. That only amplified its message. With Clarkson’s gruff credibility, a dry script, and a lot of mud, the ad became a rallying cry for homegrown grit (and for beer that doesn’t give a toss about the rules).

Cash App’s latest campaign is less ad and more indie short film. Set in a boutique grocery store where cowrie shells and iron ingots are still legal tender,Co-produced by Chalamet himself, the spot explores financial literacy and generational friction with surreal humour and unexpected tenderness. The Oscar-nominated actor floats through the narrative holding obscure vegetables, caught between a father-son feud over payment methods. Equal parts aesthetic and message-driven, this ad proves that personal finance doesn’t need to be dry, it just needs better storytelling.

In an imaginative spin on sustainability, Switzerland Tourism launched Bees and Friends, a campaign featuring luxury micro-hotels for wildlife. Each stay is modeled after a real Swiss hotel, crafted through a national design competition. Add a velvety voiceover by 'Game of Thrones' actor James Faulkner and a cinematic lens, and you’ve got a tourism campaign that’s part conservation, part brand poetry. Whether it’s the BEE Rivage in Lausanne or the Tiny Dolder Grand in Zürich, these suites prove that biodiversity deserves better branding.

Here are all the spots that made to the list this week.