Big worry for LG, Whirlpool after Mukesh Ambani acquires Kelvinator… will these brands survive?

Mukesh Ambani-led Reliance Retail Ltd has on Friday acquired Kelvinator brand which manufactures home appliances products. Notably, Reliance Retail had manufacturing and distribution rights in 2019. This new takeover will further strengthen Reliance Retail’s presence in the consumer electronics market. The company is operating electronics stores under the Reliance Digital banner.

But this acquisition, has got the existing players in the durable market including LG and other companies worried.

Electrolux Group was a hit in the 70s and 80s

This brand was very popular in India at one time. Electrolux Group entered the Indian market in 1960. The company had developed a large customer base between 1970 and 1980. At that time the tagline of this company used to be “The Coolest One”. In 1995, Whirlpool of India Ltd acquired Kelvinator India Ltd. After this acquisition, the company entered the refrigerator market. In 2019, Kelvinator re-entered the Indian market after signing a deal with Reliance Retail.

Currently, it sells refrigerators, washing machines, air conditioners etc. under the Kelvinator brand. The company is selling these products with the help of Reliance Digital store network and other retailers. Let us tell you, Reliance Digital currently operates 400 stores in the country.

How big is the consumer durable market?

This is equal to 0.60 percent of the country’s GDP. It is expected to grow at a CAGR of 11 percent. According to the report, by 2029, the size of the country’s consumer durable market will be equal to 3 trillion dollars.

The total turnover of Reliance Retail Limited was Rs 3,30,870 crore in FY 2025. The EBITDA of the company was Rs 25,053 crore.

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