Renault India Unveils New Logo, to Debut with All-New Triber Launch

Renault India has made it official that all its future products will bear the new and redesigned logo of the brand which is the first step towards its new brand evolution. India All-new Triber The all-new Triber will be the first model in the country to unveil with the new emblem and this model is expected to launch very soon.

This is the initiative which Renault has globally under the project, as other initiatives have a name, called, renault. rethink. to rebrand the company to appear more modern, tech-savvy, and people-oriented. This vision is captured in a minimalist design of interlocked diamonds that make up the new logo as well as the accompanying clean line, geometric simplicity, and the easy adaptability of the design into the flat format that is easily incorporated into both the digital and physical world.

The Renault diamond is a historical representation of progress since 1925; however, lately, the diamond has been remodeled, and redefined to symbolize clarity, connection, and continuity. The new appearance of the brand is already being introduced on all customer entries in India: in showroom, when entering a service center, in the office, at the manufacturing plant in Chennai, and research and development centers.

The move is perceived by Renault as a motive of its revived interest in innovations within the mobility domain. Its logo is versatile and thus allows an easy brand extension in diverse platforms, including web interfaces and car designs.

This change of brand also coincides with the global Renaulution strategy of Renault, which is aimed at a more competitive and electrified product line and an improved customer experience.

And through this rebranding, Renault will have greater opportunities to reinforce its brand in India and become one of the most innovative automotive brands prepared to enter its next era of smart and sustainable mobility.

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