Demand will explode, but market short by a crore units: Steelbird MD on two-helmet rule
India is poised to enhance two-wheeler safety by mandating two BIS-certified helmets with each new purchase starting January 2026. This initiative aims to curb road fatalities, particularly among pillion riders, potentially creating a demand for over 4 crore helmets annually. However, concerns persist regarding the prevalence of fake helmets and the need for stringent enforcement to ensure genuine product sales.
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