All-new TATA Harrier.ev launched at AM TATA Jammu

Excelsior Correspondent
JAMMU, July 22: The all-new TATA Harrier.ev, the SUV of SUVs ushering in a new era of performance, intelligence and luxury in electric mobility was launched at AM TATA in a function held here today.
The ceremony was graced by chief guest Jasmeet Singh, RTO Jammu, guest of honour Nisar Khan, ARTO Jammu along with Parminder Singh, patron AM Group.
Speaking at the event, Jatinder Gupta, chairman of AM Group said, “The Harrier.ev is not just a car, but a revolutionary step forward. As the SUV of SUVs, it blends power, technology and indulgence like never before. We are honored to launch this flagship model in Jammu and give our customers a glimpse into the future of driving.”
Equipped with 504 Nm torque and a QWD dual-motor system, the Harrier.ev was hailed as the best homegrown SUV in India to date, available in four striking colour options, starting at an introductory price of Rs 21.49 lakh*.
The Harrier.ev was powered by the advanced acti.ev+ pure EV architecture, making it a performance benchmark, capable of sprinting from 0 to 100 km/h in a segment-best 6.3 seconds using boost mode.
Its six advanced terrain modes, coupled with exceptional ground clearance, allowed it to tame even the most challenging terrains, while passengers luxuriated in the Zenith Suite, an interior setting infused with opulence and intelligent design.
The Harrier.ev was described as Tata Motors’ most intelligent SUV ever, designed not just to assist but to anticipate.
To reflect the stature of this new league of SUVs, AM TATA had also introduced immersive visual merchandising elements at the showroom, enhancing the customer experience and highlighting the Harrier.ev’s advanced capabilities through elevated and interactive showroom displays.
Among others who graced the launching event included, managing director Sanjay Mahajan and directors Ankur Mahajan, Tarun Malhotra, Akshay Mahajan, Sharmila Mahajan, Vandana Mahajan, Sakshi Mahajan, Dr Chakshu Mahajan, Aryan Mahajan, Sahira Mahajan and Aman Bains.

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