'Happiness is contagious': Apple TV+ teases 'Breaking Bad' creator's new show; more details to be out on THIS date

Breaking Bad creator Vince Gilligan had reccently hinted that he is going in a different direction unlike the dark, antihero-driven storytelling he explored previously in the Bryan Cranston-fronted show and its prequel Better Call Saul, starring Bob Odenkirk. Gilligan also revealed that he has completed an anticipated new series for Apple TV+, the teaser promo of which was dropped by the platform, with a certain thick formulation in a petri drish with a smiley drawn into it with a cotton bud.

Described as "psychological sci-fi", the show is presumably one along the lines of the original The Twilight Zone or The X-Files. Rhea Seehorn, of Better Call Saul, is playing the lead — according to Gilligan, a "good guy." The territory is not new for Gilligan as he previously dabbled in sci-fi and fantasy in shows such as The X-Files and the Will Smith movie Hancock.

Apple TV+ is expected to reveal the title, premiere date and other details on Friday, July 25, 2025.

Seehorn had expressed excitement about bringing the show to viewers worldwide. “Some of the stuff that audiences have loved about his writing where it’s really rich characters but also him playing with the idea of tropes and genres and tone, and switching, like injected humour in a very dark moment — in this new show, he pushes that to a limit that was both very thought-provoking and upsetting sometimes, and other times, so, so funny. It really swings for the fences. I had so much fun,” she said in an earlier interview.

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