Beating out Lee Byung Hyun and Lee Jung Jae, this ‘Head over Heels’ actor has topped the brand reputation ranking

Rising star Choo Young Woo, lead of the fantasy drama 'Head over Heels,' has topped the actor brand reputation list, surpassing industry veterans like Lee Jung Jae and Lee Byung Hun. The Korea Corporate Reputation Research Institute's analysis of over 145 million data points across dramas, films, and OTT platforms placed Young Woo at No.

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