Pocket Aces rebrands short-form content portfolio under FilterCopy

Digital media company Pocket Aces has restructured its short-form content portfolio under the 'FilterCopy' brand. According to the company, this consolidation is aimed at unifying its offerings and simplifying access to varied content for its audience.

The five rebranded verticals now include- FilterCopy, FilterCopy Gobbl, FilterCopy Vital, FilterCopy EngaArea and FilterCopy Candid. As part of the rebrand, new content initiatives have been introduced.

Co-founder and CEO Aditi Shrivastava said “In a content world which is so fragmented, this decision was driven by an intuition that bringing our short-form channels under one mother brand would give our audience a unified and credible source to find content in all the buckets they care about - friendships, relationships, motivation, opinions, food, travel, and physical & mental wellness. This in turn would also benefit advertisers who integrate their products and messaging into our content across various channels. As always, we backed our gut with data, and a primary study driven by research firm IPSOS helped us confirm this. This rebrand is more than a design shift. It allows us to build long-term brand memory, scale storytelling across genres without diluting our identity, and show up with clarity in an attention-deficit economy. FilterCopy has always been a name audiences associate with honesty, relatability, and cultural relevance, and this evolution simply deepens that association while creating space for future innovation.”

The company's other verticals, 'Dice Media' and 'Clout', have also undergone logo changes. As per the company, each new logo includes a design element indicating its content focus, such as a doughnut for food or a podcast mic for non-fiction.

Pocket Aces stated that this step is part of its broader strategy to streamline its content offerings and improve how young audiences access and engage with digital entertainment.

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