How Taylor Swift hijacked the NFL spotlight and turned Travis Kelce into a billion-dollar brand

Pop star Taylor Swift's relationship with Travis Kelce boosted the Kansas City Chiefs. The team saw a huge increase in fans, especially women. Kelce's jersey sales skyrocketed. TV ratings for Chiefs games broke records. Swift's presence added millions to the team's value. Kelce became a celebrity beyond sports. Their relationship transformed football into a cultural phenomenon.

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