Anmol’s New Line ‘Accents’ Celebrates Women Who Wear Many Roles - Every Day
Mumbai's jewellery scene has a new conversation starter. On Sunday afternoon, Anmol Jewellers, a legacy brand trusted by generations, introduced Anmol Accents, a contemporary line of everyday fine jewellery that marks a thoughtful shift in how Indian women wear, perceive, and define luxury. The line positions itself as more than just jewellery; it's a reflection of identity for the modern Indian woman.
To introduce the new line, Anmol hosted an intimate launch event recently in Mumbai, attended by 100 guests. The afternoon opened with a welcome by host and moderator Avanne Dubash, followed by Trisha unveiling the collection and sharing the story behind it. The event honoured four women - Richa Chadha, Benaifer Dulani, Lina Ashar, and Pooja Dhingra, for their stories of new beginnings. The launch was curated to bring together women from different walks of life, each managing varied roles daily, yet united in choosing to celebrate themselves.
Adding to the experience were a series of thoughtful, interactive elements that mirrored the ethos of the collection. Guests participated in self-portrait painting using jewellery motifs, created custom lipsticks, and experienced a live music performance by Delraaz Bunshah. Every aspect of the event reinforced the brand’s message: jewellery should accompany the everyday moments, not just the grand ones.
Conceptualised and developed by Trisha Datwani Anand, second-generation jeweller and founder of Anmol Accents, the line is positioned as a contemporary evolution of the brand’s four-decade-old heritage. “This isn’t just a launch, it’s a beginning,” Trisha shared at the event. “Accents is my way of saying: I see you. Because I am you.” With nearly four decades of heritage rooted in timeless design and craftsmanship, the brand now turns a fresh page, offering a softer, more personal alternative. It’s jewellery not as an accessory for grand occasions, but as an everyday anchor.
Anmol Accents is rooted in the belief that luxury doesn’t need to be loud to be powerful. Drawing from her own experiences with leadership, marriage, and transitions, Trisha shaped the collection with a focus on fluidity and intention. “Luxury has always been personal for Anmol. Today, women want more than just adornment. They want stories, subtle but distinct craftsmanship, intention with fluidity and ease. Anmol Accents is about celebrating their everyday: the meetings, the milestones, the mood shifts. These are jewellery piece accents that accompany you as you grow into the person you’re meant to be.”, Trisha shares.
The collection features a range of pieces, including reimagined mangalsutras, sleek gold hoops, and stackable bracelets, crafted with attention to both detail and movement. Each piece is designed to accompany the wearer through the everyday demands of modern life. And while staying true to Anmol’s high standards of quality and design, Anmol Accents is priced accessibly, with all pieces under INR 5,00,000. The result is a line that offers quiet confidence and accessible luxury, ideal for personal styling, gifting, or simply celebrating oneself.
So who is the Anmol Accents woman? According to the brand, The Anmol Accents woman is someone balancing ambition and identity, whether she’s a young mother, newly married, or building a business. Curious and expressive, she navigates multiple roles with grace, and sees jewellery not as an occasional indulgence but as a daily extension of who she is.
Founder Ishu Datwani also spoke about the significance of the new line. “Anmol has always been a brand of firsts, and Accents is another one continuing that legacy. It’s not just jewellery for special occasions. It’s for women writing their own definitions of luxury, every single day. We’re proud to watch Trisha build this, thoughtfully, boldly, beautifully.”
As part of the launch, Anmol Accents also announced a CSR partnership with Srujna Charitable Trust, supporting their Super Didi Program. The initiative works with underserved women across India, helping them build entrepreneurial skills, digital literacy, and leadership ability. Through 12 Super Didis, the program aims to impact 240 women across six locations, creating livelihood opportunities and community leadership. The partnership aligns with Anmol Accents’ core belief of supporting women who navigate multiple roles with confidence and self-expression.
Additionally, the brand will introduce a spoken word poetry campaign as part of the launch, giving voice to modern women’s everyday experiences, including ambition, self-doubt, quiet strength, and resilience. The campaign will feature 50 original poems, exploring themes such as The Power of No, Imposter Syndrome, and The Pay Gap. These videos are set to roll out starting August 2025 across Anmol’s digital platforms.
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