Big move by Mukesh Ambani as Reliance Consumer plans to acquire majority stake in…

Asia’s richest man, Mukesh Ambani, is set to grow his business even further with new projects and collaborations. The Indian Billionaire is known for investing heavily in various companies and acquiring stakes. Now, his next plan is to acquire a stake in a brand owned by Baidyanath group’s Naturedge Beverages.

What brand you might ask? It is none other than the premium zero-sugar fruit drink brand Shunya. Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Retail Ventures, is in early-stage discussions in order to acquire a majority stake in the fruit drink brand.

Who started Naturedge Beverages?

The third generation heir of the Baidyanath group, Siddhesh Sharma launched Naturedge Beverages in 2018. The company offers functional, herb-based drinks under the name Shunya, offering flavours like ‘zest apple’ and ‘zesty orange’ to the masses.

The Baidyanath Group is a privately held company, which was established in 1917, and operates throughout many sectors, like ayurvedic medicines, personal care, pharmaceuticals and food and beverages. As of now, it is not known how much stake Reliance will buy in the company.

How many acquisitions would Reliance have in this industry?

If the deal is secured, this would mark Reliance’s fourth acquisition in the beverage industry. The company previously purchased Campa-Cola, Sosyo, and RasKik, nd markets the sports drink Spinner. One of the executives mentioned “This move would allow Reliance to enter the healthy, functional, and Ayurveda-based drink category.”

This acquisition aligns with Reliance’s strategy of buying stakes in mid-sized consumer brands across various sectors like beverages, confectionary, and condiments. The company’s broader portfolio now includes various brands like Ravalgaon, Toffeeman, Lotus Chocolates, and Sil Foods.

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