Explore unparallel beauty, culture of J&K: CM to travellers at TTF Ahmedabad
Excelsior Correspondent
GANDHINAGAR (GUJARAT), July 31: Jammu and Kashmir Chief Minister Omar Abdullah today extended a warm invitation to travellers from across the country to explore the unparalleled beauty, rich culture and warm hospitality of Jammu & Kashmir.
He was speaking at the inaugural of the Travel & Tourism Fair (TTF) at the Mahatma Mandir Convention & Exhibition Centre at Gandhinagar, Gujarat.
Highlighting Jammu & Kashmir’s immense tourism potential, the Chief Minister said the region continues to offer diverse experiences for travellers throughout the year. He emphasized the growing tourism exchange between Gujarat and J&K and reiterated the Government’s commitment to positioning Jammu & Kashmir as a vibrant, all-season destination.
The Chief Minister was accompanied by Advisor to the Chief Minister, Nasir Aslam Wani, MLA Pahalgam Altaf Ahmad Wani and MLA Gulmarg Farooq Ahmad Shah. The event was also graced by the presence of Mulubhai Bera, Minister of Tourism, Government of Gujarat, who attended as the Guest of Honour.
Senior officers from the J&K Government were also present at the event, including Dheeraj Gupta, Additional Chief Secretary to the Chief Minister and Dr. Ashish Chandra Verma, Additional Chief Secretary, Tourism Department, J&K. Officers of the Gujarat Government, Rajender Kumar, Secretary Tourism, Government of Gujarat, Prabhav Joshi, Commissioner of Tourism & MD, Tourism Corporation of Gujarat Limited were also present.
Chief Minister engaged with exhibitors from across the travel and tourism industry. He visited Exhibition Halls to interact with delegates and businesses showcasing their offerings.
During his visit to Gujarat for the Travel & Tourism Fair (TTF), Omar Abdullah also called on Gujarat Chief Minister Bhupendra Patel in Gandhinagar yesterday. The meeting focused on strengthening inter-state cooperation, promoting tourism, and exchanging best practices for inclusive development.
The participation of Jammu & Kashmir Tourism at TTF Ahmedabad this year is impactful, showcasing the Union Territory’s immense tourism potential from adventure, pilgrimage, heritage, and off-beat destinations to film and golf tourism. The J&K pavilion is attracting widespread attention for its blend of tradition, scenic beauty, and new-age travel experiences, offering visitors a glimpse into the rich and diverse offerings of the region.
The CM also inaugurated a high-profile Roadshow and Business Meet in Ahmedabad, aimed at strengthening tourism and trade ties between Jammu & Kashmir and Gujarat.
The event brought together stakeholders from Gujarat and Jammu & Kashmir to foster partnerships in tourism, trade, and business innovation.
The event was jointly organised by the Travel Agents Society of Kashmir (TASK), Kashmir Chamber of Commerce & Industry (KCCI), and South Gujarat Chamber of Commerce & Industry (SGCCI), bringing together key stakeholders from both regions.
In his keynote address, the Chief Minister highlighted the vast opportunities for investment in Jammu & Kashmir and reaffirmed his Government’s commitment to fostering a dynamic, investor-friendly ecosystem.
“Jammu & Kashmir is open for business,” said the Chief Minister, “and we welcome our friends from Gujarat to explore, invest, and be part of our growth story.”
Presentations by leading tourism stakeholders-Khyber Resorts, Ahad Hotels, and Mushtaq Group-showcased the richness and diversity of J&K’s tourism offerings, from luxury hospitality to adventure travel.
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