RenAIssance of PR: CEOs must lead the narrative or be silenced by AI

RenAIssance of PR: CEOs must lead the narrative or be silenced by AI

AI won’t replace PR, but will expose which organisations never took it seriously. If PR once seemed downstream of performance, today it’s upstream. The future of PR isn’t about faster press releases or clever headlines. It’s about creating a brand story that humans believe in and machines amplify.