Tata Motors to launch All new Lifestyle X Persona in Harrier and Safari SUV

Tata Motors have announced a rugged, premium offering, in the form of the Adventure X Persona to its flagship SUVs- the Tata Harrier and the Tata Safari, aimed at adventure-loving users. The Harrier Adventure X and Safari Adventure X+ available in prices of 18.99 lakh and 19.99 lakh: ex-showroom (depending on the model) bring the power of styling, All-terrain drive and features bundled into one package.

The two models also carry premium technology such as ADAS with Adaptive Cruise Control, a 360 0 HD Surround View system, Trail Hold EPB and Auto Hold and there is also a variety of Trail Response Modes (Normal, Rough, Wet). Other features have been Land Rover-derived Command Shifter (AT), Ergo Lux Driver Seat with memory and welcome function, a 26.03 cm Ultra-View Twin Screen system, Trail Sense Auto Headlamps, Aqua Sense Wipers and Multi Drive Modes (City, Sport, Eco).

Both the SUVs use the tried and tested Tata OMEGARC platform (based on Land Rovers D8) and share the same engine in the form of the robust 2.0L KRYOTEC diesel engine. R17 Titan Forged Alloys and Onyx Trail interiors will be included in the Harrier placements and the Safari will have larger R18 Apex Forged Alloys and Adventure Oak Interiors.

Besides the launch of the Adventure X, Tata Motors has also revamped the whole Harrier and Safari line brands giving them new personalities and color palettes to make the buying experience feel more personal. Value offerings are also improved by the new Pure X persona.

The reservations have already begun, and the initial rates will last until October 31, 2025.

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