How B-town celebs endorsing handloom & sustainable fashion

Every year, August 7 marks the National Handloom Day—a day that celebrates India’s rich textile legacy, the artistry of local weavers and the importance of sustainable fashion. At a time when fast fashion dominates wardrobes, several Bollywood actresses have been making conscious choices to support the weavers. These stars not only wear handlooms but also actively advocate for artisans and sustainable clothing.

Promoting chikankari: Richa Chadha

Richa Chadha’s label Ehaab, which she co-founded with husband Ali Fazal, works closely with artisans who craft exquisite chikankari pieces. Their initiative empowers local weavers and artisans to keep alive the centuries-old craft and also provide them with dignified livelihoods.

Contemporary & timeless: Alia Bhatt

Alia Bhatt choses handloom sarees for important occasions. From wearing elegant jamdani and chanderi drapes to endorsing Indian crafts on global stages, Alia has become a symbol of how handloom can be both contemporary and timeless. She believes that sustainable fashion is a responsibility.

A platform for chanderi: Kritika Kamra

Kritika Kamra has launched her own label, Cinnabar. The brand focuses on reviving the traditional chanderi craft of Madhya Pradesh, giving artisans a direct platform for their work. Kritika’s belief in handloom and handicraft is rooted in her passion for Indian textiles and her conviction that slow fashion is the future.

All for sustainable fashion: Shweta Tripathi

Shweta Tripathi often champions handloom art. For Shweta, fashion is about responsibility towards the environment and the communities who keep these traditions alive.

For the sake of our planet: Dia Mirza

Dia Mirza has often been spotted in handloom sarees. She reminds people that every sustainable choice contributes to a healthier planet. For Dia, wearing a handloom is both a personal and political act of care for the earth.

Heritage meets modernity: Priyanka Chopra Jonas

Priyanka Chopra Jonas has also celebrated India’s handloom legacy on several occasions. Be it Banarasi, chikankari or other traditional weaves, Priyanka’s handloom sarees reflect her pride in Indian craftsmanship. She continues to highlight the relevance of heritage textiles in modern fashion.

Celebrating Indian crafts: Janhvi Kapoor

Janhvi Kapoor is often seen in graceful handloom sarees. By choosing traditional weaves for public appearances, she brings youthful appeal to sustainable fashion and encourages her generation to celebrate Indian crafts.

Celebrating tradition: Saiee Manjrekar

Saiee Manjrekar is a proud supporter of Indian handloom. Saiee champions traditional craftsmanship. By choosing handloom over fast fashion, Saiee is not only celebrating tradition but also encouraging her young followers to support sustainable and homegrown craftsmanship. — TNS

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