LeBron James’ agent Rich Paul proposes major change to NIL structure

Rich Paul, LeBron James' agent, is advocating for a significant shift in the NCAA's Name, Image, and Likeness (NIL) structure. He proposes multi-year deals for student-athletes, emphasizing comprehensive preparation for professional obligations beyond just financial assistance. Paul believes this change would provide stability and a better understanding of the responsibilities that come with being a paid athlete.

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