Supreme Court dismisses IMA plea against Patanjali, upholds abolition of AYUSH Ad rule

The Supreme Court of India dismissed the Indian Medical Association's plea against Patanjali Ayurveda, upholding the government's decision to rescind Rule 170, which mandated pre-approval for AYUSH product advertisements. This decision, while providing legal relief to Patanjali, serves as a warning against deceptive marketing practices. Consumers are urged to critically evaluate AYUSH product claims due to minimal regulation.

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