Towards green tourism

Blitz Bureau

The United Arab Emirates continues to consolidate its leadership in employing technological solutions and artificial intelligence in the tourism and hospitality sector, entrenching its position as an innovative and digitally advanced global destination, reported WAM. Investments in smart technologies and advanced digital infrastructure underscore the country’s commitment to providing an integrated and secure hospitality experience, supporting sustainable tourism and environmental efficiency.

According to industry experts, the tourism sector in the UAE is witnessing increasing reliance on digital services, intelligent guest personalisation, smart data analytics, and mobile-based smart check-in and services — all of which contribute to improving the visitor experience and boosting tourism performance. Qutaiba Al Ali, founder and CEO of The Digital Hotelier, said that the UAE has made significant progress in deploying technology within the hospitality sector, noting that it was among the first countries to establish advanced regulatory frameworks for holiday homes and to require smart entry systems to protect guests and ensure the highest security standards.

Al Ali emphasised that adopting technology is not merely a step to keep pace with global development, but a practical means to enhance the guest experience, ensure their safety, and at the same time support the country’s direction toward green tourism and environmental sustainability. He stressed that the UAE’s hospitality sector has been instrumental in the emergence and establishment of specialized technology companies serving this field.

He pointed out that today the hotel sector is expanding in its adoption of sustainability systems, with more than 150 hotels receiving the “Sustainable Tourism” label thanks to technological initiatives related to energy efficiency, emissions reduction, and accurate carbon footprint measurement tools that have been in place for years. For his part, Stacey Samuel, Corporate Director of Technology at Ishraq Hospitality, said that technology today lies at the heart of the hospitality sector, influencing the way services are designed, how teams operate, and how guests experience every moment of their stay.

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