“Business reset”: American Eagle’s stock soars as Sydney Sweeney and Travis Kelce drive record-breaking buzz

American Eagle experienced a remarkable 25% stock jump in 2025, fueled by celebrity endorsements. Sydney Sweeney's denim campaign, with its clever tagline, led to a surge in sales and cultural relevance. Travis Kelce's partnership, amplified by his connection to Taylor Swift, further boosted the brand's visibility, generating billions of impressions and revitalizing American Eagle's market position.

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