The Economic Rise of India Causing Global Luxury Brands to Venture into the Real-Estate Industry

As the Indian economy gained momentum, the country steadily emerged as an attractive tourist destination for international luxury brands truly willing to latch on to its rich consumer base. With the nation being projected to be the world’s third-largest economy by 2030-31 by S&P Global Ratings, India’s changing wealth structure and the lifestyle aspirations attached thereto represent a new form of luxury living.

One can say that a luxury real estate destination is under formation in India should the players walk the talk. Against this backdrop, Jacob & Co., the iconic luxury brand from New York that is famous for its watches and jewelry, is said to be making an entry for the first time into the branded residence market in India. Having lent its signature design language and craftsmanship to ultra-luxury residential projects in Dubai, the brand is believed to be evaluating opportunities for an Indian counterpart in one of the fastest-growing luxury real estate markets worldwide. If so, this would be a real estate coop of sorts.

Industry watchers say branded residences are growing strong in India. A recent report from Noesis Capital Advisors predicts India branded housing projects to grow almost 60 percent in 2027 due to demand from HNIs looking for homes that offer exclusivity, service, and global design appeal.

In case confirmed, Jacob & Co. would mark a historic moment in the luxury real estate venture in India, cementing India’s growing position as the new luxury shore. Little by little, this could also allow many other international lifestyle brands to come into India and test their high-end property phase. This further raises the bar in terms of ultra-luxury standards and expectations.

 

 

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