Compliance by Design: Sanket Sable, a Google Revenue Protection Expert, Shares His Vision for AI-Ready Indian Businesses

Indian companies are losing billions each year—not just through record-high regulatory fines, but also by exposing themselves, and ultimately their customers, to financial crimes resulting from poor compliance. When fintech giant Policybazaar was hit with a ₹50 million fine for compliance lapses in August 2025, it sent shockwaves through India’s corporate sector. The message was clear: compliance failures are no longer theoretical risks but immediate threats to survival.

To help Indian enterprises navigate this challenge while striving for growth, we turn to Sanket Sable. An expert leader and highly acclaimed Senior Technical Solutions Consultant at Google, he has architected compliance solutions over a decade that have safeguarded billions in streams of revenue. At Google, Sanket manages privacy and compliance for Ads Data Hub (ADH) partners— a crucial, strategic component of the company’s advertising ecosystem that supports the measurement and optimization of Google’s largest global revenue streams. Sanket’s critical contributions have awarded him significant recognition by Google leadership during his tenure, including a spot bonus from a Google Vice President in 2024, and winning Google’s CSE Hackathon in 2023.

His background at multinational firms such as Transfast, Laserfiche, and currently Google, spanning across finance, logistics, and technology establishes him as a global authority. Widely recognized by industry professionals for expertise, his standings are as Senior Member of IEEE and a Fellow Member of Hackathon Raptors. He shares key principles to help Indian enterprises seeking global expansion while navigating dynamic compliance regulations of the foreign markets.

Staying Compliant, Staying Safe

As cross-border transactions and global payments surge, companies are under increasing pressure to adhere to stringent Anti-Money Laundering (AML) and financial crime prevention requirements. It is absolutely crucial for businesses to comply with regulations from entities such as the Indian Data Protection Board and treasury worldwide considering the high volume of financial data being processed, and analyzed. “Compliance is essential to businesses in several ways at once,” explains Sanket Sable. “One has to comply not just for data protection; but, also for boosting investor confidence, and building a company’s reputation.”

This is particularly critical in banking and fintech, where compliance failures can cost enormous sums in regulatory fines and rigorous scrutiny. “Ultimately,” Sanket adds, “compliance should be viewed not just as a defensive shield, but as a core business driver that’s woven into the very fabric of an organization’s culture. That is the essence of ‘Compliance by Design’.” In Transfast, a Mastercard entity (part of a Fortune 500 company and a world leader in payments), Sanket spearheaded the development of a rules-based fraud prevention engine that secured the firm’s revenue streams, simultaneously reducing transaction processing time by 60% and decreasing financial risks while linking third-party APIs.

The most forward-thinking businesses recognize that compliance doesn’t just reduce risk—it is the direct path to significant operational efficiency and cost savings. Sanket’s expertise in automating these critical processes became apparent again at Laserfiche, where he successfully automated Customer Due Diligence (CDD) and Know Your Customer (KYC) compliance for one of the world’s largest banks, resulting in a 90% reduction in manual compliance work while adhering to AML and financial crime regulations. Sanket Sable recapitulates– “In the past, compliance was often a reactive, human-led review process. Today, we need automated systems that can analyze every transaction in milliseconds against constantly evolving rules and threats. If a compliance system introduces a delay, it compromises the customer experience. The future demands that compliance be invisible to the user but bulletproof for the business.”

Navigating Complex Regulatory Shifts

Moreover, technological developments continuously introduce new compliance challenges. For example, Artificial Intelligence(AI) adoption adds a new dimension to the compliance methodology. Sanket emphasizes the necessity of quickly adapting to such technological and regulatory pivots. Within Google’s revenue-critical advertising ecosystem, he faced one of the toughest compliance challenges with the introduction of EU’s Digital Markets Act. It threatened to upend how digital advertising operated. He played a critical role in designing a resilient framework for ADH partners to adhere to new regulatory boundaries thus protecting companies from potential fines. This provides a template for any growth-oriented enterprise.

Sanket’s experience—from Transfast’s fraud detection to leading the Digital Markets Act transition at Google– demonstrates the transformative power of proactive compliance design. By demonstrating seamless integration of compliance mandates to secure major business operations, Sanket has established himself as a sought-after specialist in the global compliance field. For Indian companies, Sanket’s journey provides a clear blueprint of the approach that will become essential to thrive in the future digital landscape. “The evidence is clear,” Sanket asserts. “Competitive edge belongs to companies that treat compliance as one of the keystones in their strategy: embed compliance into product development from the very beginning, establish cross-functional teams bringing legal and engineering together, and make their AI systems transparent.”

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