No cans, no cheers this festive season? Beer industry flags 13-crore shortage of 500 ml cans, urges import relaxations

The beer industry in India faces a 12-13 crore unit deficit in 500 ml cans, risking ₹1,300 crore in government revenue. Suppliers cannot meet demand due to new BIS certification requirements, prompting the Brewers Association to seek a delay in regulations to avoid supply disruptions.

Industry