Why Pakistanis Are Drowning Dating Show Lazawal Ishq In Verses From Quran

Pakistan got its first dating reality show in Lazawal Ishq and the people in the neighbouring country instead went lahaul vila kuwat. Translation: this dating show has got the goat of the Pakistanis for apparently promoting obscenity and moral corruption.

Shot in Bosphorus in Turkey's Istanbul and hosted by Pakistani actor Ayesha Omar, Lazawal Ishq is just another show in the dating reality format ruled by established counterparts such as Ask Adasi (Turkey) and the global phenonmenon Love Island.

While the Urdu phrase "Lazawal Ishq" means "everlasting love", a section of the Pakistani audience seems to have no love for this show that is aimed at exploring themes of eternal love, romantic connections, and the trials that come with it. 

Lazawal Ishq revolves around four men and women who live together in a luxury villa under the scrutiny of cameras. The show, set to have 100 episodes, premiered on YouTube on September 29. 

According to Pakistani media, a petition has been filed in Islamabad High Court to ban dating show Lazawal Ishq.

The petition states that "the content shown in the programme is against societal values and contrary to national ethics". It also accuses the show of promoting obscenity and moral corruption, pleading to the court to direct PTA (Pakistan Telecommunication Authority) and PEMRA (Pakistan Electronic Media Regulatory Authority) to strictly monitor content broadcast on digital platforms and also seek guidance from the Council of Islamic Ideology in this regard.

From "cultural embarrassment", "guilty pleasure" to "brainrot", the show has been called many names.

Then, there were some who wanted the show to not be cancelled.

Lazawal Ishq had trending on social media for all the wrong reasons even before it premiered.

At the time, host Ayesha Omar said all conjecture will be put to rest once Lazawal Ishq airs, adding that it was not even a dating show.

In an exclusive interview with Gulf News, she said that Lazawal Ishq "is not inspired by Love Island. It's not even a dating show". She revealed that Lazawal Ishq is an adaptation of a hit Turkish show, and it is backed by a Turkish production company.

"Obviously, the promo's got everyone speculating different things. Some people wrongly assumed that it's about Pakistani boys and girls living together in a tropical villa," Ayesha Omar had said.

The host even went on to claim that the show's format aligns "well with our culture, principles and values. In our society, eternal love leads to the sacred union of matrimony, and that's what the show is going to end up in".

When asked how the contestants were picked, she said, "I don't know what the selection criterion was. There's a Pakistani team that's working on this (show) along with the Turkish team. I started filming only 10 days ago, in Istanbul. I'm going to be here for another month shooting".

Lazawal Ishq, amid controversy, continues to stream on YouTube on weekdays.

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