Dhanteras 2025: Hunting for Gold Coins, Earrings, or Necklaces online? Check Amazon’s offers for Malabar Gold & Diamonds, Tanishq, and GIVA
On the auspicious occasion of Dhanteras 2025, gifting yourself or a loved one gold, silver or diamond jewellery to welcome prosperity and good fortune into the home is a given. Amazon is upping the festive spirit this year with a Great Indian Festival sale that’s bringing the entire jewellery market to you, complete with never-before deals and bank offers.
Taking a clear aim at the robust demand for precious metals that this festive season has seen online retailer Amazon has already reported a year-over-year growth of 96% in gold jewellery sales this year, Indian consumers are increasingly warming up to the convenience, variety and price transparency that online shopping platforms have to offer, more so in the case of major, reputable brands.
Jewellery Deals and Discounts
Amazon has ramped up its jewellery offerings to feature over 5 lakh designs. Some of the most key highlights that jewellery shoppers can look forward to on Dhanteras 2025 with the Great Indian Festival sale on Amazon are as follows:
Up to 20% off on jewellery across various categories
Get an additional 10% instant bank discount when shopping through partner bank cards
₹1,000 flat coupons on select high-value designs
Designs are available from a host of reputed jewellers such as Caratlane, PN Gadgil, Joyalukkas, Malabar Gold & Diamonds and more, with all items being hallmarked and come with a guarantee of quality.
On Dhanteras, customers can get 5% off on Kalyan Diamond and Ketan Gold Jewellery, up to 12% off on GIVA silver jewellery, and 2–3% off on top brands like Joyalukkas, Tanishq, Jos Alukkas, and Mia by Tanishq.
Focus on Modern & Digital Gold
Amongst the biggest trends that Amazon is seeing this year is the clear shift from 22K to 14K and 18K purity designs, with sales of 14K gold having grown by close to 50%. More and more consumers are looking to buy lightweight, modern jewellery designs that are perfect for everyday wear, with good-quality silver jewellery as well starting at just ₹2,000.
For the ones that are looking at pure investment purchases, Amazon Pay is ramping up its aggressive push of Digital Gold as a completely safe, seamless and worry-free way to invest in small or large amounts. Digital gold investment products let consumers invest in gold, without having to concern themselves with safe storage, making charges and other hassles, offering the perfect combination of age-old tradition with new-age financial acumen. Amazon Pay is also offering e-gift cards with added discounts from leading jewellers, making festive gifting hassle-free and flexible.
The assured authenticity certified by hallmarking, as well as massive variety and huge savings at Amazon this Dhanteras 2025 is making shopping online the clear, safe and sparkling choice.
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