Lightweight gold jewellery gains popularity amid festivals and wedding season in Odisha
With gold prices continuing to rise, jewellers across Odisha are turning to lightweight ornaments to attract customers. Pieces that appear to weigh over 200 grams are actually crafted to weigh only around 100 grams. Designed to look larger while using less gold, these ornaments offer affordability to buyers feeling the pinch of record-high prices.
Amid the ongoing surge in gold rates, the arrival of lightweight jewellery has provided a sense of relief to many customers. Buyers can now purchase intricately designed ornaments that look grand but weigh significantly less, helping them stay within their budgets. Although prices remain uncontrolled, this innovation has helped sustain demand ahead of the festive and wedding seasons.
One of the buyers said, “I wanted to buy gold for my daughter’s wedding, but with prices so high, we had to compromise. We chose lightweight gold jewellery instead.”
Festive and Wedding Demand Keeps Market Active
The wedding season, set to begin next month, has already triggered an increase in gold purchases. Jewellers have introduced special offers for Dhanteras and Diwali, though many customers are opting for smaller or lighter pieces due to high costs. The price of 22-carat gold has now surpassed Rs 1,20,000 per 10 grams, with no signs of stabilisation.
Global Factors Contributing to Price Surge
Market experts attribute the price volatility to global economic factors. They say that the tariff policies of the US President Donald Trump have created uncertainty, leading countries such as India, China, and several African nations to invest more in gold as a safe asset.
Srinivas Senapati, MD, Keshav Jewellery, said, "With soaring gold prices, we are proividing jewelleries that are delicate and exclusive. Even the gold coins are now available in bigger size which are ultra-light."
Expert Trinath Lenka noted, “Gold prices show no signs of coming down. Demand remains high, and investors continue to invest. This trend is likely to persist.”
With gold setting new records almost daily, analysts estimate that if the trend continues, the price of gold could soon touch Rs 2 lakh per 10 grams, making lightweight jewellery an increasingly practical choice for customers.
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