Buying gold this festive season: Unsure about your gold jewellery's purity? Here's how to check

As gold prices soar, buyers are increasingly concerned about purity. Mandatory hallmarking, now in effect across 361 districts, guarantees gold's fineness. Consumers can verify authenticity through BIS-recognised Assaying Centres or the BIS Care App using the six-digit HUID. This ensures your festive gold purchases are genuine and valuable.

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