Wikipedia loses 8% of human traffic as generative AI and social platforms change user habits

Wikipedia loses 8% of human traffic as generative AI and social platforms change user habits

Wikipedia reports an 8% drop in human pageviews in 2025 as AI, search engines, and social media provide direct answers. The Wikimedia Foundation attributes this to bot traffic and changing user habits, and is responding with new tools, mobile improvements, and outreach to younger audiences.