Piyush Pandey, architect of India’s iconic advertisements like Fevicol, Cadbury, Passes away at 70
Advertising legend Piyush Pandey passed away this morning, leaving the industry in mourning. A stalwart with over four decades of experience, Pandey had reportedly been in a coma for nearly a month before his demise.
He began his illustrious career in 1982 at Ogilvy & Mather India (now Ogilvy India) as a trainee account executive, later moving to the creative department, where he went on to redefine the landscape of Indian advertising.
Nirmala Sitharaman Condoles Piyush Pandey’s Demise
Union Ministers Nirmala Sitharaman and Piyush Goyal condoled the death of the creative genius who is widely credited for the communication efforts behind Prime Minister Narendra Modi’s 2014 election campaign.
Calling Pandey as a “titan and legend” of Indian advertising, Sitharaman said he transformed communication by “bringing everyday idioms, earthy humour and genuine warmth”.
Stating that she had interacted with Pandey on various occasions, the finance minister said his legacy will continue to inspire generations.
Her Union Cabinet colleague Goyal said Pandey was a phenomenon in the world of advertising and his creative genius redefined storytelling.
“To me, he was a friend whose brilliance shone through his authenticity, warmth, and wit,” Goyal, who handled the commerce portfolio, said.
Tributes poured in from all across, especially from India Inc and Pandey’s advertising peers. Many recalled their personal associations with the adman and also his campaigns for brands such as Asian Paints, Fevicol and Cadbury.
The Jaipur-born Pandey was advising his agency Ogilvy for the last few years, having taken a break from an active role.
In the late 1980s, Pandey penned lyrics for the government-produced and widely popular ‘Mile Sur Mera Tumhara’ song, which celebrates the rich diversity in the country.
(With Inputs From PTI)
News