How Piyush Pandey changed brand India, and our emotional IQ

There are some people whose work quietly, yet profoundly, changes how an entire generation thinks, feels and buys. Piyush Pandey was one such figure in India’s advertising world. More than just a “copywriter” or “ad-man”, Pandey re-imagined how brands talk to Indians with our languages, our emotions, our quirks and our everyday lives. 

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