Who is Andrew Epstein? The Yale history grad who engineered Zohran Mamdani’s winning social media campaign

Behind Mamdani's viral campaign visuals was creative director Andrew Epstein. From colourful graphics, iconic hits such as ‘New York Groove’ to Zohran Mamdani taking a ride around NYC in a cart – the newly elected New York Mayor's Instagram feed pops up a plethora of interactive reels and posts.

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