It's all meaningless and fake: Why corporate prestige isn't enough for young employees around the world

Many young professionals are rethinking their career choices. The allure of prestigious Big 4 firms like PwC, Deloitte, EY, and KPMG is fading. Employees report long hours, slow promotions, and a feeling of being undervalued. This trend reflects a broader shift where younger generations prioritize work-life balance, meaningful work, and genuine growth over brand names alone.

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